The Best Free 市场 Research Tools: Progress, Not Panic Video Series


It’s always a smart move to stay focused on the marketplace, monitoring shifts in needs and attitudes concerning the products or services your business 提供. Whether it is during an economic boom, or during uncertain and challenging economic times, keeping your eyes and ears tuned to customer problems is a key factor to business success. 对企业来说最好的方法是 accomplish this task is through market 研究. 如果你有一个现有的小 business or are just getting started, performing effective market 研究 will help you gain insight into market factors and trends in order to make the best 决定前进.

市场 研究 is the action of collecting information about customer needs and habits, against that of direct and indirect competitors in the marketspace. T在这里 are several reasons why a small business would want to perform market 研究. For example, market 研究 can help uncover problems your potential customer is experiencing, and use that insight to show how your product or service is a solution to these problems in strategic and promotion tactics. 市场 研究 also guides small businesses to create offerings that either fill a void or deliver an improved value than those currently available.

Another benefit of performing effective market 研究 is to uncover problems and risk factors in your small business. 问题,通向未来 risk to the business, can both internal and external, and market 研究 can 被用来识别两者. By looking deeper into the current and potential market for your products and services, market 研究 will serve to help identify problems within the business.

Here is our list of the Best Free 市场 Research Tools:

人口统计资料

DataUsa – This tool is made up of several US public databases into a slick, easy to use visual tool.
美国人口普查数据工具 – Provides a wide range of demographic data, with custom mapping.
人口统计资料Now (可以通过 哥伦布图书馆) -伟大的人口统计数据,自定义列表.

消费者心理

Discover various consumer behavior trends and market segments within communities:
Claritas MyBestSegments
ESRI的ARC-GIS

研究和/或竞争 潜在客户(b2b)公司

让用户 – Gain insight into a website’s traffic/stats, finding out what drives consumers to a business’s website.
Corporationwiki – Research specific companies and the key players that operate it.
人口统计资料Now (通过 哥伦布图书馆) – Custom lists of companies data based on multiple variables.

消费者趋势与洞察

谷歌趋势 – Find that the latest search terms and topics as they occur. ThinkWithGoogle -数据 analytics and insight on how people search and seek products and information.

行业数据及趋势

在Mergent FirstResearch (通过 哥伦布图书馆) – Industry 研究 reports on wide range of industries.
说话 – Business news, trends and updates from companies on latest activities.
BizStats – Business and industry statistics and financial ratios.

Helpful Tip: Industry code look-up is based on a NAICS code. 你 搜索和发现它们最好吗 在这里.

自由市场调查工具 (一级市场研究)

调查猴子
SurveyGizmo
ZohoSurvey
哥伦布库:  www.columbuslibrary.org/研究
~ Need library card to access – Research information is fully available online.
~ Libraries in other metro areas outside the Columbus metro-area likely have

  类似的工具

感谢你阅读这篇文章. We hope you have success using these market 研究 tools. If you need assistance with your business 伟德平台 和顾问见面.

Click 在这里 for a PDF of the above resources

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